Yesterday we poked a bit of fun at Admented Reality and it’s annoyances. It is a very delicate balance to achieve a great commercial that reaches the audience and ultimately generates revenue. We’ve also seen that it can be an effective medium to motivate and inspire with Chrysler’s The American Half-Time. I felt inspired and yet knew what the commercial was trying to accomplish and not only did I not shift my attention to something else I spread the commercial and helped its viral spread by writing about it.
I think this form of commercial or advertisement might create the realm of Inspirtisement; a half inspiration, half advertisement beast. Either way I found this commercial hit home, had a great balance, and caused me to do more.
A quick note on the filmmaker, Casey Neistat, he was supposedly given a budget from Nike to create a Fuelband commercial. Instead he turned around and utilized the money on a ten day, around the world adventure. Does all of this wrap up under production costs? Did Nike get what they wanted? What do you think of it?
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